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Inutile de dire que la Nova Scotia Arctic Charr y a connu un succès incroyable, ce qui fait bien l'affaire de Dave Roberts, coordonnateur du projet. « Nous savons que nous avons un excellent produit, mais l'image est au cour du marketing, a-t-il dit. Une seule bouchée servira à fidéliser nos clients. »
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Again this year, Nova Scotia Arctic Charr mounted a promotional booth at the Boston Seafood Show, where it was one of only two purveyors of this outstanding fish, and the sole provider of samples. It seems that the image of Nova Scotia-grown fish is appealing to consumers - hence, restaurateurs are drawn to Millbrook's product. Needless to say, they were a big hit, which suits project coordinator Dave Roberts just fine. "We know we have an excellent product, but so much of marketing is about image. Once the fish is on someone's fork, we'll have a Nova Scotia Arctic Charr fan for life."
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