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The Trade Commissioner Service was of really great help for us. One example would be when you talk about prices with clients, my first impulse would be to talk prices as soon possible so we get that out of they way. Now the Trade Commissioner told me that is actually the last thing you want to do with French people. So that's what we did, so we talked about other things; the product that we can offer and so and so forth, and then six months down the road, actually the price became completely irrelevant, so that was the right way to do it. One thing that the Trade Commissioner told us is, it's about when to meet people. So for instance, at lunch; having a long lunch with customers, but these lunches, you're never talking about business, but in the end you're building a trusting relationship, which in the end is going to get you the contract.
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