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The aim of the project was to investigate how the imperative for autopoiesis, which is imposed by the Internet, has influenced Metsalu’s life and art production and what are the conditions and possibilities of selfsubjectification that happens while designing and mediating one's own image via social networks. Throughout the research trilogy Metsalu proposed an investigation of modes of exhibiting and producing by taking a faux art gallery as a character as the starting point. Within this setting she continues to develop topics around her experience as a cam girl, relations between IRL and URL, her virtual obsession, hyperconsciousness and the influence social media and her life online has had on her persona, including the immense loneliness which this self exposure has led to. Metsalu`s body seems to aim for its own disintegration and reconciliation when mirrored through the beholder's gaze by her investing in precarious intensities, oscillating between states of pleasure, indifference and suffering. Such is the outcome of her obstinate desire to take charge of the design of her on subjectivity and her body image in relation to fashion, contemporary design and visual culture, as she is interested in the fabrication of her body as a character and as a brand displayed in a flickery landscape. Throughout the“Fuchsia” project Metsalu questions the arbitrariness of her working life through acts of selfdisplay as an object of spectacle something that she both embraces and refuses and has an interest in creating an almost allinclusive structure, which can accommodate both chaos and its refusal through an organising symmetry and iconographic imagery.
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