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The combination of the sacred Jesus images with the Easter ads from Hofer is the provocative projection of how religious holidays become marketing kitsch both in the economy and in religion. The yellow Easter eggs with prizes inside are an additional criticism of the church’s thoughts of money during the Mass: see the collection box. There are also images of the “Old Masters” among the sacred Jesus images and some of fallen, uniformed soldiers with swastikas; one of the soldiers looks like Hitler. The bunny rabbit from Hofer’s Easter ad, which repeatedly peeps out from the upper part of the sculpture, symbolizes God. In Early Christianity it was not allowed to depict God, Jesus, … in human form. Therefore, the rabbit stands for God, the lion for Jesus, …. Rubens used this symbolism in his early paintings.
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