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A wide variety of customer relationship management systems exist, from very simple to complex and range from online solutions to off-the-shelf software to custom-tailored programming. The use of spreadsheets or contact management software to keep track of your interactions with customers would be considered a simple CRM system. To adopt a more effective system, however, you would require a comprehensive, company-wide effort to attract and retain customers through an integration of information, people, policies, processes and technological strategies.
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