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  Rojstnodnevni SEMPL pod...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	– sestanki in druženje s poslovnimi partnerji v neformalnem okolju,
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	– meetings and networking with business partners in an informal environment,

  Atanas Raykov - Nasledn...  

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Atanas Raykov je v podjetju Viber odgovoren za partnerstva z globalnimi telekomunikacijskimi družbami in je direktor za poslovni razvoj na območju Skupnosti neodvisnih držav ter Srednje in Vzhodne Evrope.

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Atanas Raykov is Head of Global Telecom Partnerships & Director Business Development CIS & CEE. His role is to build on the already huge popularity of Viber in the Central and Eastern Europe and offer quality local content and services to the millions of users across the region, as well as to establish partnerships with telecom operators around the world. Previously he worked for 10 years for the biggest telecom in Bulgaria VIVACOM where he was responsible for the commercial strategy of its mobile and VAS business and has managed to make VIVACOM number one mobile data provider, leading innovator and key player in shaping the mobile apps eco-systems in Bulgaria. He has a bachelor's degree from Sofia University and a master's degree in ICT Management from New Bulgarian University. He has participated in Fulbright International Summer Institute and Georgetown University International Institute for Economic and Political Studies in 2010. He is a mentor for the portfolio companies of the two major local accelerators – Launchub and Eleven – and he is also helping the local team of the StartUp foundation.

  Atanas Raykov - Nasledn...  

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Atanas Raykov je v podjetju Viber odgovoren za partnerstva z globalnimi telekomunikacijskimi družbami in je direktor za poslovni razvoj na območju Skupnosti neodvisnih držav ter Srednje in Vzhodne Evrope.

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Atanas Raykov is Head of Global Telecom Partnerships & Director Business Development CIS & CEE. His role is to build on the already huge popularity of Viber in the Central and Eastern Europe and offer quality local content and services to the millions of users across the region, as well as to establish partnerships with telecom operators around the world. Previously he worked for 10 years for the biggest telecom in Bulgaria VIVACOM where he was responsible for the commercial strategy of its mobile and VAS business and has managed to make VIVACOM number one mobile data provider, leading innovator and key player in shaping the mobile apps eco-systems in Bulgaria. He has a bachelor's degree from Sofia University and a master's degree in ICT Management from New Bulgarian University. He has participated in Fulbright International Summer Institute and Georgetown University International Institute for Economic and Political Studies in 2010. He is a mentor for the portfolio companies of the two major local accelerators – Launchub and Eleven – and he is also helping the local team of the StartUp foundation.

  Roman Zatler – Mediji s...  

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Roman Zatler je zaposlen v založniški družbi Delo, kjer je vodja tržnih raziskav. Agencijsko delo ga je spremljalo prvih sedem let po dokončani fakulteti, najprej na Mediani, pozneje pa v Valiconu, kjer je osvojil osnove tržnega raziskovanja.

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Roman Zatler is Head of Market Research at Delo Publishing Company. After his studies he worked for research companies Mediana and Valicon where he gained his first experience in market research. He began his career in the media in 2006 at Delo, where he is now responsible for marketing and public opinion research and development projects for all the publications within the company. He has been actively involved in media research since 2008, when he was a member of the expert commission for monitoring the National Research of Readership. In 2015, he participated in connecting print media publishers in the relaunch of the National Research of Readership and was its chairman. He gained experience in digital media as a member of the MOSS Expert Committee since 2012. In the period from 2014 to 2017 he was a member of the Management Board of Slovenian Advertising Chamber and he contributed to its transformation into a modern advertising chamber.

  Na SEMPL prihaja izumit...  

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Safko je med drugim avtor knjig Biblija družbenih medijev (The Social Media Bible), Biblija marketinga zlitja (The Fusion Marketing Bible), koncepta, ki je tudi v patentnem postopku, in Biblija inovativnega razmišljanja: kako dešifrirati kodo kreativnosti (The Innovative Thinking Bible, Cracking The Creativity Code).

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In addition to the charismatic Belgian visionary technologist Peter Hinssen, who will speak for the first time in the Adriatic region, the SEMPL Media Trends Conference will also host Lon Safko, a serial innovator and inventor, best-selling author, speaker, trainer, consultant and creator of the “First Computer to Save a Human Life” as coined by Steve Jobs. Safko is the author of “The Social Media Bible,” “The Fusion Marketing Bible”, which concept is patent pending, and “The Innovative Thinking Bible, Cracking The Creativity Code”. He developed the world’s first “voice recognition”, “voice synthesizing” and pioneered home automation, with the physically challenged in mind. At SEMPL, he will introduce the concept of the Fusion Marketing, thus providing a new way of doing marketing.

  Roman Zatler – Mediji s...  

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Roman Zatler je zaposlen v založniški družbi Delo, kjer je vodja tržnih raziskav. Agencijsko delo ga je spremljalo prvih sedem let po dokončani fakulteti, najprej na Mediani, pozneje pa v Valiconu, kjer je osvojil osnove tržnega raziskovanja.

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Roman Zatler is Head of Market Research at Delo Publishing Company. After his studies he worked for research companies Mediana and Valicon where he gained his first experience in market research. He began his career in the media in 2006 at Delo, where he is now responsible for marketing and public opinion research and development projects for all the publications within the company. He has been actively involved in media research since 2008, when he was a member of the expert commission for monitoring the National Research of Readership. In 2015, he participated in connecting print media publishers in the relaunch of the National Research of Readership and was its chairman. He gained experience in digital media as a member of the MOSS Expert Committee since 2012. In the period from 2014 to 2017 he was a member of the Management Board of Slovenian Advertising Chamber and he contributed to its transformation into a modern advertising chamber.

  Simona Kruhar Gaberšček...  

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Simona Kruhar Gaberšček ima več kot dvajsetletne izkušnje z novinarstvom, urednikovanjem, ustvarjanjem vsebin za različne medije in odnosi z javnostmi. Z novinarskim delom se je začela spoznavati med študijem trženja na ljubljanski ekonomski fakulteti, in sicer v gospodarski redakciji časopisne družbe Dnevnik.

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Simona Kruhar Gaberšček has more than twenty years of experience in journalism, editorial work, creating content for various media and public relations. She started her journalistic career at Dnevnik daily newspaper while studying marketing at the Faculty of Economics in Ljubljana, Slovenia. After five years at Dnevnik, she moved to former Cankarjeva založba publishing house as marketing assistent and then to Mladinska knjiga publishing house, first as public relations representative and then product manager in marketing communications. For the last ten years, she is a part of Medijski partner, the publisher of Marketing Magazine, first as a journalist and then its executive editor. During this time, she completed her master's degree in marketing at the Faculty of Economics and Business of the University of Maribor, Slovenia.

  Vera Llyod-Thomas - ”Bi...  

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Vera Llyod-Thomas je načrtovalka in kreativna strateginja številnih uspešnih blagovnih znamk in kampanj v Srbiji in regiji, med katerimi so Societe Generale, Volkswagen, Knjaz Miloš in Tempo Delhaize. Devetnajst let je imela v lasti do takrat neodvisno agencijo oziroma svetovalno družbo Kreativa New Formula.

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Vera Llyod-Thomas is planner and creative strategist behind high performance brands and campaigns in Serbia and region, such as Societe Generale, Volkswagen, Knjaz Miloš and Tempo Delhaize. For 19 years she was the owner of a truly independent agency/consultancy called Kreativa New Formula. Afterwards she sold the majority part to Alkemy Digital Enabler, leader in digital marketing and transformation business in the South Europe. Vera has always been interested in science behind and in front of marketing.

  Novice - Sempl 2018  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Ste pomislili, da blagovne znamke niso samo okoli nas, temveč smo pravzaprav vsi blagovne znamke? Da se se vsakodnevno »prodajamo« različnim skupinam ljudi in da si, predvsem v družbenih medijih, gradimo svojo javno podobo, ki postaja vse bolj pomembna?
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Have you ever noticed that brands are not just all around us and that we, people, are actually our own brands? We are “selling” ourselves to different groups of people every day and we build our public image on social media, which is becoming increasingly important.

  Vera Llyod-Thomas - ”Bi...  

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Vera Llyod-Thomas je načrtovalka in kreativna strateginja številnih uspešnih blagovnih znamk in kampanj v Srbiji in regiji, med katerimi so Societe Generale, Volkswagen, Knjaz Miloš in Tempo Delhaize. Devetnajst let je imela v lasti do takrat neodvisno agencijo oziroma svetovalno družbo Kreativa New Formula.

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Vera Llyod-Thomas is planner and creative strategist behind high performance brands and campaigns in Serbia and region, such as Societe Generale, Volkswagen, Knjaz Miloš and Tempo Delhaize. For 19 years she was the owner of a truly independent agency/consultancy called Kreativa New Formula. Afterwards she sold the majority part to Alkemy Digital Enabler, leader in digital marketing and transformation business in the South Europe. Vera has always been interested in science behind and in front of marketing.

  Rustam Ziganshin - Stra...  

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Trenutno je na položaju prodajnega partnerja za Srednjo in Vzhodno Evropo, kjer skrbi za razvoj strateškega partnerstva, ki medijskim agencijam in oglaševalcem pomaga dosegati poslovne cilje z uporabo Facebookove družine aplikacij.

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After over a decade of progressive experience in international media agencies where he grew up from a media planner to managing director, Rustam transitioned to an in-house role at Facebook. As an Agency Partner he has accelerated cooperation with the media holding companies and direct clients in CEE in getting the most value on Facebook & Instagram. Currently he takes a position of a Reseller Partner CEE in developing the strategic partnership which aids media agencies and advertisers in reaching their business goals on Facebook Family of Apps.

  Urban Cvek - Vas zanima...  

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V tem času je izpopolnil svoje tehnično znanje. Pred pol leta se je odločil, da svoje znanje preiskovanja omrežij in strojnega učenja uporabi za rešitev problema sodelovanja med podjetji ter vplivneži na družbenih omrežjih.

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Urban Cvek swapped his running shoes for the digital world five years ago. He started studying computer science. Shortly after, he wanted to solve the problem of navigating shopping centers and shops, and co-founded the start-up Shopster where he took the role of technical director. During this time, he perfected his technical knowledge. Half a year ago, he decided to use his knowledge of networks and machine learning to solve the problem of collaboration between businesses and social media influencers. He co-founded the start-up Influee, a platform for influencer marketing, where he assumed the role of CEO. Due to the use of algorithms for network analysis, the platform offers not only collaboration with influencers as other platforms do, but also a detailed analysis of the profile of the influencers and the measurement of the actual effect of each influencer.

  Lon Safko – Inovativno ...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Če se imate za »strokovnjaka za družbene medije«, ste močno za časom. Marketing zlitja (Fusion Marketing) je naslednja stopnja v marketingu, ki združuje 6000 let tradicionalnega marketinga ter vznemirljiva digitalna orodja interneta in družbenih medijev.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	If you’re calling yourself a “Social Media Expert” then you’ve been left behind. Fusion Marketing is the next generation of marketing that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media then fully integrates them into one seamless tool set that will accomplish every objective you set!

  Atanas Raykov - Nasledn...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Sporočila ne pomenijo več le izmenjave besedilnih sporočil s prijatelji in družino, temveč ponujajo takojšnjo, varnejšo in osebno komunikacijo z večjimi skupinami, ki so oblikovane na podlagi skupnih zanimanj, prepričanj ali potreb.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Messaging is no longer only about exchanging text messages with friends and family, but having more immediate, secure and personal communication with larger groups formed by common interest, belief or need. This is where Viber Communities join Viber's extensive portfolio of interactive messaging products to inspire the conversations that will matter in the 21st century.

  Mladi letos SEMPLajo za...  

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SEMPL in Spar Slovenija bosta namreč vsem tistim, ki ste šele na začetku oblikovanja svoje kariere ali pa o njej šele razmišljate, omogočila, da prisluhnete svetovno znanim predavateljem, tudi marsikateremu, ki ga bodo v tem delu Evrope prvič imeli priložnost poslušati prav udeleženci SEMPL-a, spoznate najnovejše marketinško-komunikacijske trende in se družite z drugimi udeleženci, ki vam morda lahko celo pomagajo do vaše idealne službe.

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SEMPL and Spar Slovenia offer all the young people who are just starting their career or are still thinking about where to pursue it, to listen to world-renowned speakers; some of them will make their appearance for the first time in this part of Europe. You will have a chance to get to know all the latest marketing and communications trends and hang out with other participants who may even be able to help you find your ideal job. A great party is an integral part of every successful event, and – if you have not yet managed to attend the conference in previous years to see for yourself – SEMPL will definitely remain in your memory because of it.

  Lon Safko – Inovativno ...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Če se imate za »strokovnjaka za družbene medije«, ste močno za časom. Marketing zlitja (Fusion Marketing) je naslednja stopnja v marketingu, ki združuje 6000 let tradicionalnega marketinga ter vznemirljiva digitalna orodja interneta in družbenih medijev.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	If you’re calling yourself a “Social Media Expert” then you’ve been left behind. Fusion Marketing is the next generation of marketing that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media then fully integrates them into one seamless tool set that will accomplish every objective you set!

  Peter Hinssen prihaja n...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Peter že več kot 15 let pomaga mladim tehnološkim zagonskim podjetjem. Je serijski podjetnik, svetovalec in osrednji govornik na temo radikalnih inovacij, vodenja in vpliva vseh digitalnih stvari na družbo in poslovanje.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	For more than fifteen years, Peter led a life of technology start-ups. He is a serial entrepreneur, advisor and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business.

  Piškotki - Sempl 2018  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Za namestitev gumbov družabnih omrežij, kot so Twitter, Facebook in YouTube, in za povezavo na ustrezna zunanja družabna omrežja ter spletna mesta so potrebni skripti s spletnih domen, nad katerimi nimamo nadzora.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	To install social network buttons (such as Twitter, Facebook and YouTube) and links to the corresponding social networks and websites, we need to use website scripts that are outside of our control. Please be aware that these sites probably collect data on your behaviour online, including on our website.

  Piškotki - Sempl 2018  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Če kliknete katerega od gumbov s povezavo na družabna omrežja, se to zabeleži na teh spletnih mestih, ki ta podatek lahko uporabijo. Svetujemo vam, da se seznanite s pravilniki vsakega od teh spletnih mest in preverite, kako te podatke uporabljajo ter kako lahko sodelovanje pri zbiranju teh podatkov zavrnete oziroma podatke izbrišete.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	If you click any of the buttons linking to social networks, this information will be recorded and used by the external websites. We advise you read the terms of each of these websites and check how they use the data, as well as how you can prevent the collection of data or delete it.

  Intervju: Lon Safko – Z...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Je potem sploh še ustrezno govoriti o zgolj digitalnem marketingu in zaposlene imenovati na funkcije, kot so vodja digitalnega marketinga ali upravljavec družbenih omrežij, če je pač vse marketing?
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Is the term digital marketing obsolete? Does it still make sense to give employees titles such as “head of digital marketing” or “social media manager” when in the end of the day it all comes down to marketing?

  SEMPL | Registriraj se  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Če na SEMPL prihajate v družbi prijateljev, nas kontaktirajte za uveljavljanje skupinskega popusta.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Are you coming to SEMPL with your friends? Contact us to get the group discount.

  Piškotki - Sempl 2018  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Za namestitev gumbov družabnih omrežij, kot so Twitter, Facebook in YouTube, in za povezavo na ustrezna zunanja družabna omrežja ter spletna mesta so potrebni skripti s spletnih domen, nad katerimi nimamo nadzora.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	To install social network buttons (such as Twitter, Facebook and YouTube) and links to the corresponding social networks and websites, we need to use website scripts that are outside of our control. Please be aware that these sites probably collect data on your behaviour online, including on our website.

  Peter Hinsen – Dan po j...  

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Večino življenja preživimo z mislijo na »danes«, vsi pa si želimo večkrat pomisliti na »jutri«. Obstaja pa tudi »dan po jutrišnjem«, prostor, kjer lahko nove ideje, poslovni modeli, radikalne nove tehnologije in koncepti spremenijo naše poslovanje za vedno. Dan po jutrišnjem je bil vedno daleč daleč stran. Do zdaj. Tehnologija je pospešila hitrost družbenih sprememb. Digitalno je prešlo od »prijaznega« k »odvratnemu« in kar naenkrat govorimo samo še o disrupciji in radikalnih spremembah. Poslovni modeli so se čez noč spremenili in »dan po jutrišnjem« prihaja prej kot kadar koli v preteklosti.

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We spend most of our lives thinking about ‘Today’. We'd like to spend more time on ‘Tomorrow’. And then there is the ‘Day After Tomorrow’, the place where new ideas, business models, radically new technologies or concepts could change our business canvas forever. The Day After Tomorrow used to be far, far away. Until now. Technology has accelerated the pace of change in society. Digital has gone from being ‘nice’ to being ‘nasty’ where all of a sudden we talk about ‘disruption’ and ‘radical change’. Business models change overnight, and the Day After Tomorrow comes faster than ever before.

  Predsednica letošnje ži...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Spremljajte nas tudi na družbenih omrežjih:
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Follow us on social media:

  Emma Winchurch-Beale - ...  

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WMG išče odgovore na ta vprašanja v sodelovanju z neodvisno raziskovalno družbo Moat, saj želi natančno razumeti, kakšen učinek imajo vrhunski digitalni formati na različnih platformah: večzaslonske, video, namizne in mobilne itd.

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While it has long been ‘received wisdom’ that context has a positive impact on consumer engagement levels, advertisers need to know precisely what and how much. The World Media Group tries to answer these questions by working with the independent analytics and measurement firm Moat to understand precisely what impact different forms of premium digital inventory have across a range of platforms: display, video, desktop, mobile and more.

  Peter Hinsen – Dan po j...  

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Peter je kot serijski podjetnik, svetovalec, osrednji govornik in avtor eden najbolj iskanih mnenjskih voditeljev o radikalnih inovacijah, vodenju in vplivu vseh digitalnih stvari na družbo in poslovanje.

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A serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership and the impact of all things digital on society and business. He lectures at various business schools such as the London Business School (UK) and MIT in Boston. Peter has founded nexxworks to help organizations become fluid, innovate and thrive in 'The Day After Tomorrow'.

  Piškotki - Sempl 2018  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Gumbi s povezavo na družabna omrežja.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Buttons with links to social networks.

  Atanas Raykov - Nasledn...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	vodja partnerstev s telekomunikacijskimi družbami in direktor za poslovni razvoj (CIS & CEE), Viber, Bolgarija
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Head of Global Telecom Partnerships & Director Business Development CIS & CEE, Viber, Bulgaria

  Intervju: Lon Safko – Z...  

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Sploh ne, in v tem je tudi njegova največja odlika. Vse te medije – tradicionalne, digitalne in družbene – že poznate in jih uporabljate v marketinške namene. Težava je le v tem, da jih še vedno obravnavate ločeno, namesto da bi jih povezovali.

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You don’t have to change anything inside the company, that’s the beautiful thing about it. You are already doing all these things – you are doing some traditional marketing, you are doing Facebook, LinkedIn, YouTube, videos, e-mail, but you look at them as separate tools that are never connected. Why don’t you post on Facebook ‘here is my e-mail, sign up for more information’? Why wouldn’t you invite people on your YouTube channel to visit your other platforms? Invite them to all these touch points that you already have. It doesn’t cost you anything because you are already doing it. All it is, is a different way of thinking. Well, it is often more difficult to think differently than to get the company to spend more money, but once they do, it can explode.

  Kako nam lahko osebno z...  

Montrer texteMontrer source en cacheMontrer URL avec texte source	Zato je dobro, da si vzamete nekaj časa in pregledate svoje javne profile. Izbrišite objave ali fotografije, ki se vam zdijo neprimerne za v javnost. Predvsem če ste v fazi iskanja nove zaposlitve, je vredno čas posvetiti »čiščenju« profilov na družbenih omrežjih.
Comparer pages textesComparer pages HTMMontrer URL avec texte sourceMontrer URL avec langue cibleDéfinir sempl.si comme domaine prioritaire	Take some time to review your public social media profiles. Delete inappropriate posts or photos. Especially if you are looking for a new job, it’s worth paying attention to “cleaning up” your social media profiles.