bdc – -Translation – Keybot Dictionary

  Des Idées Spectaculaire...  

Show textShow cached sourceOpen source URL	La BDC
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	BDC

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	Annonceur: BDC – Michel Bergeron, Annie Marsolais, Pierre Ménard, Roxanne Romani
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	Client: BDC – Michel Bergeron, Annie Marsolais, Pierre Ménard, Roxanne Romani

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	BDC lance une nouvelle identité de marque
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	BDC launches new brand identity

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	Pour faire valoir cette nouvelle identité, Cossette et BDC ont développé une campagne multimédia comprenant des messages télévisés et radio, de l’imprimé et une importante présence en ligne.
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	To showcase the new brand image, Cossette and BDC have created a multimedia campaign that includes TV commercials, radio spots, print advertising and a significant online presence.

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	Montréal, le 6 juin 2016 – La Banque de développement du Canada (BDC) lance aujourd’hui sa nouvelle identité de marque, dans le but de mieux faire connaître son rôle et les produits qu’elle offre à un plus grand nombre d’entrepreneurs canadiens.
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	The Business Development Bank of Canada (BDC) today launches a new brand identity aimed at making its role and product offering better known to a greater number of entrepreneurs across Canada. The modernized brand image will be supported by a multi-faceted advertising campaign which will appear across Canada beginning this week.

  BDC lance une nouvelle ...  

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« L’idée de cette campagne était de démontrer la proximité entre BDC et les entrepreneurs. Nous avons donc misé sur une approche qui met en lumière les valeurs communes qui les animent, dont la passion, la détermination et l'audace», mentionne Antoine Bécotte, chef de la création chez Cossette.

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“The idea behind this campaign was to show the close relationship between BDC and entrepreneurs,” said Antoine Bécotte, Cossette’s Chief Creative Officer. “We chose an approach that highlights the common values that drive them both, including passion, determination and drive. We hope to reach entrepreneurs across the country and remind them of the extent to which BDC’s know-how can help them succeed.”

  BDC lance une nouvelle ...  

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« L’idée de cette campagne était de démontrer la proximité entre BDC et les entrepreneurs. Nous avons donc misé sur une approche qui met en lumière les valeurs communes qui les animent, dont la passion, la détermination et l'audace», mentionne Antoine Bécotte, chef de la création chez Cossette.

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“The idea behind this campaign was to show the close relationship between BDC and entrepreneurs,” said Antoine Bécotte, Cossette’s Chief Creative Officer. “We chose an approach that highlights the common values that drive them both, including passion, determination and drive. We hope to reach entrepreneurs across the country and remind them of the extent to which BDC’s know-how can help them succeed.”

  BDC lance une nouvelle ...  

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Elles représentent 99,9 % de l’ensemble des entreprises canadiennes et emploient près de 90 % des travailleurs du secteur privé. Cependant, seul un faible pourcentage d’entre elles connaissent le rôle unique et les services de BDC.

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Small and medium-sized businesses are the engine of Canada’s economy. They account for 99.9% of all Canadian companies and employ close to 90% of private sector workers. However, only a small portion of these businesses are aware of BDC’s unique role and the services it offers. It is for this reason that the organization is looking to address its low awareness rating by being more visible to both entrepreneurs and its partners, such as bankers, accountants and other professionals.

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	La nouvelle signature de BDC– financement. conseil. savoir-faire. – positionne clairement l’éventail unique de solutions de BDC, qui combine des services-conseils ainsi que du financement tel que des prêts, du capital de risque, du financement subordonné et du capital-investissement.
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	BDC’s new signature─“financing. advising. smarts.”─ is meant to clearly position BDC as offering a unique combination of financing, such as loans, venture capital, subordinated debt and private equity, as well as advisory services. The organization will use the third element of the signature to portray a shared quality between the entrepreneur and BDC.

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	La nouvelle signature de BDC– financement. conseil. savoir-faire. – positionne clairement l’éventail unique de solutions de BDC, qui combine des services-conseils ainsi que du financement tel que des prêts, du capital de risque, du financement subordonné et du capital-investissement.
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	BDC’s new signature─“financing. advising. smarts.”─ is meant to clearly position BDC as offering a unique combination of financing, such as loans, venture capital, subordinated debt and private equity, as well as advisory services. The organization will use the third element of the signature to portray a shared quality between the entrepreneur and BDC.

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL	La nouvelle signature de BDC– financement. conseil. savoir-faire. – positionne clairement l’éventail unique de solutions de BDC, qui combine des services-conseils ainsi que du financement tel que des prêts, du capital de risque, du financement subordonné et du capital-investissement.
Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain	BDC’s new signature─“financing. advising. smarts.”─ is meant to clearly position BDC as offering a unique combination of financing, such as loans, venture capital, subordinated debt and private equity, as well as advisory services. The organization will use the third element of the signature to portray a shared quality between the entrepreneur and BDC.

  BDC lance une nouvelle ...  

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Cette offensive fait suite à une étude de marché réalisée à la fin de 2014, qui révélait que les entrepreneurs canadiens connaissaient peu BDC ainsi que les services qu’elle propose. « BDC joue un rôle important, qui consiste à aider les entrepreneurs à croître et à prospérer », explique Michel Bergeron, premier vice-président, Marketing et Affaires publiques.

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Market research conducted at the end of 2014 on the awareness of BDC in the Canadian marketplace demonstrated that entrepreneurs were not familiar with the company and its services. “We have an important role to play at BDC—to help entrepreneurs succeed and grow—and we must not shy away from communicating it if we want to be able to help more businesses get to the next stage of their development,” said Michel Bergeron, Senior Vice President, Marketing and Public Affairs.

  BDC lance une nouvelle ...  

Show textShow cached sourceOpen source URL

Cette offensive fait suite à une étude de marché réalisée à la fin de 2014, qui révélait que les entrepreneurs canadiens connaissaient peu BDC ainsi que les services qu’elle propose. « BDC joue un rôle important, qui consiste à aider les entrepreneurs à croître et à prospérer », explique Michel Bergeron, premier vice-président, Marketing et Affaires publiques.

Compare text pagesCompare HTM pagesOpen source URLOpen target URLDefine cossette.com as primary domain

Market research conducted at the end of 2014 on the awareness of BDC in the Canadian marketplace demonstrated that entrepreneurs were not familiar with the company and its services. “We have an important role to play at BDC—to help entrepreneurs succeed and grow—and we must not shy away from communicating it if we want to be able to help more businesses get to the next stage of their development,” said Michel Bergeron, Senior Vice President, Marketing and Public Affairs.

  BDC lance une nouvelle ...  

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En collaboration avec son agence de référence, Cossette, BDC a développé une image de marque qui reflète son caractère distinctif de banque qui se consacre uniquement aux entrepreneurs. « Notre nouveau logo comprend une feuille d’érable évoquant avec éloquence notre fierté d’être une institution canadienne qui répond aux besoins des PME d’un océan à l’autre », poursuit M. Bergeron.

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Along with its agency of record, Cossette, BDC has developed a brand image to reflect that it is a different kind of bank and Canada’s only bank devoted exclusively to entrepreneurs. “Our new logo includes an evocative maple leaf which boldly states that we are a proud Canadian organization serving the needs of Canadian small and medium-sized businesses from coast to coast,” Bergeron continued. “The lower-case font calls to mind our openness, accessibility, and our willingness to work more closely with entrepreneurs.”