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Social entrepreneurship may be defined as using and applying business practices to generate revenues and income in organizations that have primarily a social mission. A good example of this would be a soup kitchen that serves free or low-cost meals to those in need, while generating revenues and profits from a catering business to fund this social mission. Research conducted by Dr. Madill and her colleagues shows that such organizations often strive to achieve greater financial self-sufficiency, work to achieve social transformation and are often considered to be quite innovative organizations. Most recently, Professor Madill and her graduate students have been working to identify and analyze the marketing strategies that are most often utilized and are most effective in achieving financial self sufficiency in such organizations.
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