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Es kann als reine Bildmarke, Wortmarke oder Wort-Bild-Marke gestaltet sein und ist der wesentliche Bestandteil des visuellen Erscheinungsbildes (Corporate Design) sowie Träger der Identität (Corporate Identity) des Rechteinhabers.
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A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word). By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.
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Un logo (abbreviazione di logotipo; plurale "loghi", dal greco λόγος – logos che significa "parola" e τύπος – typos che invece significa "lettera") è la figura, che solitamente rappresenta un prodotto, un servizio, un'azienda, un'organizzazione, un gruppo musicale o altro ancora; tipicamente è costituito da un simbolo o da una versione o rappresentazione grafica di un nome o di un acronimo che prevede l'uso di un lettering ben preciso.
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Logo (skr. od logogram lub logotyp) – unikalna i charakterystyczna forma graficzna, stylizowany napis, symbol lub inna forma ekspresji graficznej służąca do identyfikacji marki, przedsiębiorstwa bądź organizacji. Umieszcza się je na materiałach drukowanych, reklamach, artykułach piśmienniczych, budynkach i pojazdach. Logo występuje w trzech postaciach – znaku, logotypu bądź pełnego logo.
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