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die gemeinsame Entwicklung und Implementierung von innovativen und standortbezogenen Kaufkraftbindungssystemen als Strategie zur Bewältigung von aktuellen Herausforderungen wie zb. Digitale oder Demographische Wandel.
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joint development and implementation of innovative and site-related purchasing power systems as a strategy for coping with the current challenges such as the digital transformation.
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Eine Besonderheit der Projektregion sind die zahlreichen idyllischen Weinkeller (auch „Kellerstöckl“ genannt). In den Mitgliedsgemeinden der Weinidylle (Österreich) und auf der ungarischen Seite zB. in Vasi Hegyhát befinden sich mehr als 1.000 dieser Gebäude, von denen kaum eines noch für ihre ursprüngliche Bestimmung des Weinbaus Verwendung findet.
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A specific feature of the project region are the various "Kellerstöckl" (wine cellars), which are often idyllically located in the hilly landscape. In Austria in the communities of the "Weinidylle" and on Hungarian side in eg. Vasi Hegyhát there are more than 1 000 of these buildings, but hardly any of them are nowadays used for their actual profession. Many of these "Kellerstöckl" are quite interesting as far as architecture is concerned and are an important factor for the touristic USP of that region. Actually only very few of these historic wine cellars are used for tourism purposes and are rent as "Kellerstöckl-apartments" in these days. There`s an increasing demand of these special offers, but we can see that the missing professional guidance (a central online booking-platform, guest check-in, visitor-support, central offers) simply doesn't fit the needs of our modern age.