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Self-optimizing, AI-powered marketing campaigns – Using Pega’s proven artificial intelligence (AI), the new Self-Optimizing Campaigns capability in Pega Marketing™ accelerates the journey to one-to-one marketing by automatically determining the best audience and offers for each marketing campaign. The system self optimizes on the fly with real-time strategy recommendations as the latest results are recorded – enabling significantly higher conversion rates, lower costs, and faster results. [Click here to read today’s press release on Self-Optimizing Campaigns.]
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