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It all began back in 2003 when four friends in Australia were having a discussion over a beer about some of the fashion trends that had never made a true comeback. When the subject of mustache came up, Adam Garone and friends had no idea that it was going to be the start of something truly meaningful. Suddenly the word “Mo” – slang for mustache – became “Movember” and the name stuck. What started as a wager, long before the hipster movement made facial hair socially acceptable, began to raise attention and create a reaction wherever the friends – who had slowly grown to become a group of 30 men – went. At the end of the wager, the best and worst beards in the group were awarded a prize, and so much fun was had that they wanted to find a legitimate reason to do it again. Up to that point, very little attention had been directed specifically at the subject of men’s health, so one of the guys pointed out that it was about time somebody did just that. With that, the seed was sown for the current worldwide movement against prostate cancer. “Changing the face of men’s health” became the slogan. It would take several years and many unsuccessful attempts before managing to get the cancer associations from different countries to front it as a campaign but in the meantime the idea and movement grew independently on social networks. Millions of dollars were collected, engaging people across the whole world. Last year alone the movement collected US $126 million for prostate cancer research.
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