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Market share of online purchases of mass consumer products (FMCG FDP- SS[1]) is set to double over the next 10 years in the most developed markets. These are set to total 30% of the market in South Korea, 15% in China and 10% in the UK and France. In 2025, this type of sale is set to represent 9% of the retail market, or sales of $150bn. As an example, in France which is one of the best positioned players, internet sales growth remained robust in Q2 2016. Over the full-year 2016, online purchases should grow by 10% (after an increase of 14% in 2015).
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