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A last suggestion, which is understandably difficult to fulfil would be to attempt to better screen Canadian companies participating in various events (i.e., screen out exporters that are not ready and/or particularly interested in the Mexican market). It is acknowledged that the primary responsibility for this function lies with the ITCs, nonetheless the geographic bureau should ensure that Canadian companies are being screened consistently in conjunction with other partners. In addition, the bureau can support the ITCs in helping to better prepare Canadian exporters to enter this market by providing advice on significant barriers, requirements and information re: foreign competitors. The challenge is to ensure that Canadian exporters are prepared to follow the constantly changing import regulations, they are able to meet documentation requirements, they are prepared to invest the requisite time and money to promote their products and services and they are willing to work with local partners.
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