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According to press reports, ‘an ambitious plan has been drawn up by the Confederation of Indian Industries (CII) to export Indian-grown bananas globally to China, East Asia, the Middle East and Europe.’ Central to the plan is the development of a distinct brand for marketing purposes: ‘Tamil Nadu Bananas’ would seek to replicate the success of Florida Oranges and California Apples. According to CII representatives, ‘if the post-harvest losses alone can be avoided, then exporting 28 million tonnes of bananas would not be a problem.’
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