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Taken together, these findings shed light on why people resist change. Because negative things have roughly two to three times the impact on us as positive things, for people to be willing to make a change, the positives of the proposed change have to outweigh the negatives by a factor of about two or three. Unfortunately, that’s not always easy to do when you’re proposing a change, because people are already doing something a certain way, and they often frame situations mentally more in terms of the tangible costs of what they give up, and less in terms of the often less tangible benefits that might be gained.
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