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Under this model, publications are made available online through the publishers' own platforms. That usually means the publisher is paid in advance to make an article freely accessible immediately. This payment is known as an APC, or Article Processing Charge. These APCs are paid by the researcher’s employer. An increasing number of research funders (including NWO, the Netherlands Organisation for Scientific Research) also provide funding for the payment of these APCs. Many consider the gold route to be the most sustainable route to open access, but for publishers still working under the subscription model it does require a change of business model. A growing number of publishers have already adopted the gold route.
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